Daytrip

Founded by Emily Potter and Iwan Halstead, Daytrip is a London based design studio specialising in architecture and interiors. Creating spaces that are considered and recognisable with a strong understanding of existing architecture and contemporary design, each project is unique to its client and purpose through intelligent use of materials, an attention to detail and awareness of style.

[email protected] 020 8143 8018

Daytrip studio
25a Gallery, Lime Wharf, Vyner Street, London. E2 9DJ

For job applications, please send your CV and portfolio to:

[email protected]

Emily Potter

Emily’s approach to interior architecture is a combination of her artistic sensibilities with honest, pared-back design principles. She is drawn to spaces that offer a feeling of connection and narrative, memorable spaces that employ diverse contrasts and references to create unique interiors that are original and engaging.

Throughout her career, Emily has gained wide-ranging experience and has a natural drive to innovate. Her completed works cover a global portfolio from residential to retail, workplace and hospitality. Before establishing Daytrip in 2017 with Iwan, Emily worked for leading London interior and architectural companies. She became an Associate at Shed Design at a young age, guiding the team creatively and overseeing worldwide roll-outs of luxury retail environments. Later, as Head of Interiors at APA, she worked on strategic projects for clients Stella McCartney, Marks & Spencer and Barclays.

Emily's natural flair and intuition for residential properties has garnered media attention with many Daytrip projects featuring on The Modern House and in publications worldwide.

Iwan Halstead

Over the past twenty years Iwan has gained extensive experience in interior and architectural projects with notable and award winning practices, honing his creative skills with a background in luxury retail and major cultural projects.

Prior to starting Daytrip, Iwan joined Jamie Fobert Architects in 2012 was made an associate the following year. In this role Iwan developed multiple stores for luxury fashion houses; Givenchy, Versace and renowned London department store; Selfridges. In 2014, Iwan worked with OMA and local historic architects on the restoration of a Venetian fondaco for LVMH. This major project, which responds to the historic fabric of the building as well as to the experience of life in Venice – its pace, light, textures and historicism opened to widespread media attention and critical acclaim.

Iwan began his career working at Universal Design Studio and Softroom on a variety of retail and cultural projects for reputable clients including Mulberry, Tate Britain and the Wallace Collection. His knowledge in commercial interiors continues to have a significant benefit to the studio and he ensures each client and project is distinctive and individual.